Companies are increasingly receiving
pressure to integrate environmental principles into their general strategy. The
reduction of our carbon footprint, the use of renewable resources and recycling
are no longer foreign words to us but who is really implementing it? Is there a
company that has integrated environmental management into their business
strategy? Is it possible to be financially successful, a world leader and still
invest in sustainability? Lufthansa shows that it is! Lufthansa has adopted 15
guiding principles on the basis of sustainability into its Strategic
Environmental Programme.
- Lufthansa has increased its efficiency by reducing carbon emissions since 1991. Goals for 2020 is reducing CO² emissions by another 25% in comparison to 2006 levels.
- Lufthansa has furthermore contributed to the improvement of the air quality by reducing nitrous oxide emissions by 50% since 1991. By 2020, a reduction of 80% is to take place by means of new technologies.
- Lufthansa
is intensively investing in new fleets. The largest fleet-renewal programme is
currently under way and until 2018 Lufthansa intends to put 202 new aircrafts into
service.
