Lufthansa, an Exemplary Eco-Friendly Company
Jennifer Tehraud 

Companies are increasingly receiving pressure to integrate environmental principles into their general strategy. The reduction of our carbon footprint, the use of renewable resources and recycling are no longer foreign words to us but who is really implementing it? Is there a company that has integrated environmental management into their business strategy? Is it possible to be financially successful, a world leader and still invest in sustainability? Lufthansa shows that it is! Lufthansa has adopted 15 guiding principles on the basis of sustainability into its Strategic Environmental Programme.

1. Lufthansa has increased its efficiency by reducing carbon emissions since 1991. Goals for 2020 is reducing CO² emissions by another 25% in comparison to 2006 levels. 
2. Lufthansa has furthermore contributed to the improvement of the air quality by reducing nitrous oxide emissions by 50% since 1991. By 2020, a reduction of 80% is to take place by means of new technologies. 
3. Lufthansa is intensively investing in new fleets. The largest fleet-renewal programme is currently under way and until 2018 Lufthansa intends to put 202 new aircrafts into service.  
   

Ecotourism in Patagonia
Jennifer Tehraud

Nowadays, more and more people are starting to attach importance to the issues of climate change, respecting other species, earth-friendly diets, reducing our carbon footprint, waste management and the use of renewable resources. It is clear, that humans are headed in a direction where they will not be depriving the planet of its natural resources but they will learn to protect them and use them in a sustainable way. The protection of the environment is becoming just as important as the growth of markets, financial success, technological progress and new ways of entertainment. 

What does ecotourism mean?

The principles of ecotourism include the prevention of actions that harm or destroy the environment, the creation of environmental and cultural awareness, the support of local communities at the tourist destination, the financial support of companies which actively promote and implement ecotourism and conservational measures and the respect of the political, environmental and social situation of the country of destination. The International Ecotourism Society (TES) defines ecotourism as follows:

“Ecotourism is a responsible travel to natural areas that conserves the environment and improves the well-being of local people”.